Andrew Craig
Former SBC Warburg banker. Author of How To Own The World. The 90/10 split between admin and asset selection and why so many people get the 10% section so so wrong.
Millionaire Money Moves
Every month you spend reading about money management, investments and building wealth instead of making the right moves with your money is making you worse off — and the longer it goes on, the harder it gets to catch up.
For launch week the guide is £37 £47.
Two bonuses are included with every order until midnight on Friday May 8th.
Bonuses revealed below.
After that, the bonuses come off and the price returns to £47.
The launch-week bonuses come off at midnight on Friday May 8th
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In 1977, a 33-year-old fund manager called Peter Lynch took over a small mutual fund at Fidelity called Magellan.
Over the next 13 years he turned it into the best-performing mutual fund in the world, averaging 29.2% annually while the S&P 500 returned 15.8% over the same period.
The fund grew from £18 million in assets to £14 billion and at its peak, one in every hundred Americans was invested in it.
But when they ran a survey on their investors, what they found shocked everyone at the fund.
Because this survey revealed how the average investor in Magellan lost money in a fund returning 29% a year.
How was this possible? How could investors be losing money in the best performing mutual fund in the world?
So they dug into the data and it didn’t take long for them to find the answer.
When the fund hit one of its rare bad stretches certain investors panicked and sold.
Then they bought back in at the new high price when the fund recovered.
And they did this on repeat to the point where they had erased all the gains they had made from buying in at higher and higher price points.
This is just one example of how easy it is to make the wrong moves with your money.
Because even when you have the world's top performing mutual fund growing your money, you can still give in to your base instincts and miss out on life changing sums of cash.
Which shows how building wealth isn’t really about charts, signals and trends.
Building wealth comes down to making the right moves with your money so you’re always in the game and never miss an opportunity.
The fact you’re reading this right now tells me you have the intent to build wealth, and enough financial literacy to know what dollar-cost averaging means and why an ISA beats a savings account.
But you've never been shown the exact strategies and moves the wealthy made to get to the secure and abundant position they occupy.
Free from worries of inflation, rising living costs and fluctuations in the market.
If you could have figured all of it out alone, you'd have done it by now.
That's not a knock.
The wealth game isn’t an intuitive one — and working it out for yourself from scattered podcasts, books, and Substack subscriptions takes way too much time and energy.
The eight financial experts whose footsteps you'll be walking in
Rob Dix
Host of The Property Podcast and Sunday Times property columnist. Rob’s section digs into the three motivations behind every financial decision — protect, maintain, improve — and how to work out which one's actually driving you.
Pete Matthew
Chartered Financial Planner & Host of Meaningful Money. Pete’s approach of spend less, protect, invest is a key framework and powerful exercise.
Damien Jordan
Creator of Damien Talks Money. Reframes the emergency fund as option money — the capital that funds every future move you make.
Joe Bryan
Ten-year equity derivatives trader at Goldman, Morgan Stanley, and UBS. Why holding cash is a position, not a default — and what that position quietly costs.
Andy Hart
Founder of Maven Adviser and Humans Under Management. The contribution schedule does more heavy lifting than the return percentage. Most men obsess over the second and ignore the first.
Dr Daniel Crosby
Psychologist & behavioural finance expert as well as a New York Times bestselling author. Daniel shows you the behavioural patterns that quietly cost the average investor most of their potential returns.
David Belle
Founder of Macrodesiac. Former UK Growth Director at TradingView. He reveals the £500 billion British investors lost from sitting in cash and the framing that breaks the habit.
What is Millionaire Money Moves & why is it different from the other books you’ve read about money?
Millionaire Money Moves is a workbook.
The eight chapters are built around eight financial experts, each one walking through the principles they operate on, how I've personally applied those principles in my own setup, and a single exercise you run before moving on to the next chapter.
The expert side gives you the strategy. My side gives you a worked example of how the strategy translates from theory into practice. I'm not a financial commentator or expert. I started applying these principles when I was an employee at David Phillips earning a salary, and I've kept applying them through the move into self-employment, the build of the podcast, and the growth of the sales coaching business.
I’m bridging the gap a lot of financial content leaves you to bridge on your own. The application is the part nobody walks you through and I’m showing you what these principles look like with a relatable set of constraints.
The exercises are the third piece. Each one takes the principle from the chapter and turns it into a decision you make about your own setup before moving on. By the end of the guide you've not read about a system. You've already started running one.
Two launch-week bonuses to help you grow the income that funds the system
The compounding side of this only works if there's revenue arriving to feed it. For most business owners the revenue side is the one that feels least in control.
Bonus 1 — Three Ways To Improve Your Sales
The written breakdown of a presentation I gave to a room of business owners earlier this year. Four frameworks across the full sales process:
The 3 Ws for outreach that gets meetings booked. AFTERS for running discovery calls that surface what the prospect actually wants. APAC for handling objections, including the most common one in sales. The 2Ds for the follow-up that turns the next call from a chase into a confirmation.
Copy-and-paste scripting throughout. Applicable whether you sell B2B, B2C, in person, or on Zoom.
Bonus 2 — The Outreach DM Playbook
The DM system for turning followers, connections, and engagers into a daily pipeline of qualified leads. Three reusable opening templates, personalisation signals for LinkedIn, Instagram, and Facebook, a three-day voice note follow-up sequence, and the seven-step conversation flow from first reply to booked call.
Grab your copy of Millionaire Money Moves
The guide walks you through eight financial experts, the principles they operate on, how I've applied those principles in my own setup, and an exercise you run after each chapter to put the principle into practice in yours.
For launch week the price is £37 £47. Two bonuses are included with every order — Three Ways To Improve Your Sales and The Outreach DM Playbook — until midnight on Friday May 8th.
After that, the bonuses come off and the price returns to standard.